HeroPassHeroPass
Pilot Program · Now onboarding founding partners

Reach India's
verified frontline
professionals.

HeroPass is a verified membership platform for nurses, teachers, defence personnel and first responders. Become a founding merchant partner and turn a trusted community into loyal, repeat customers.

Apply as a Pilot MerchantBook a Demo

Verified Membership

HeroPass

ID Verified

Member

Frontline Professional

Healthcare · NurseMember since 2025
HP · IN

Your offer redeemed

15% off · in-store

The Opportunity

Why frontline
professionals?

HeroPass is built for the people who keep the country running. Serving them well is not just meaningful — it’s good business.

Trusted members of society

Nurses, defence personnel, first responders — the people your city relies on every day.

Reliable, repeat customers

Stable incomes and steady routines translate into predictable, high-value footfall for your business.

Loyal communities

Frontline professionals move in tight-knit circles. Earn one, and you often earn many.

Strong word-of-mouth ambassadors

A great experience travels fast through hospitals, precincts, schools and depots.

“A meaningful customer community your business can proudly serve.”

Founding Partner

Why join HeroPass early?

Founding partners aren’t just merchants. They’re co-authors of what HeroPass becomes.

Be Featured During Launch

Get spotlight placement across HeroPass channels when we go live to members.

Priority Merchant Onboarding

Skip the queue. Founding partners get first access, dedicated setup and hands-on support.

Reach Verified Members

Serve a curated community of verified frontline professionals across India.

Help Shape Future Features

Your feedback directly influences what we build next — from campaigns to insights.

Launch Exclusive Campaigns

Design offers only HeroPass members can unlock. Stand out, don’t discount blindly.

Build Long-Term Partnerships

This isn’t a marketplace. It’s a partnership designed to grow with your business.

How HeroPass Works

From application
to launch, gracefully.

  1. 01

    Apply as a Merchant

    Share a few details about your business and goals.

  2. 02

    Complete Business Verification

    A quick check to keep the ecosystem safe and premium.

  3. 03

    Create Your First Offer

    Design an exclusive experience for HeroPass members.

  4. 04

    Members Discover Your Business

    Get featured to verified frontline professionals nearby.

  5. 05

    Grow With HeroPass

    Iterate on offers, campaigns and long-term relationships.

Merchant Experience

A calm, capable workspace
for your offers.

Publish offers, run campaigns, and understand redemptions in one clean place designed for busy business owners.

Preview
HeroPass Merchant Experience preview
Offer ManagementCampaign BuilderOffer PerformanceCustomer RedemptionsBusiness Insights
Pilot Categories

We’re looking for pilot partners across multiple industries.

Applications are now open.

Food & Drink
Shopping & Retail
Fashion & Accessories
Beauty & Wellbeing
Sports & Fitness
Technology & Electronics
Travel & Holidays
Transport & Mobility
Entertainment & Experiences
Healthcare & Pharmacy
Education & Learning
Home & Lifestyle
Financial Services
Hotels & Stay
Professional Services
Other
Founding Partners Receive

The founding
partner package.

A carefully considered set of perks reserved for merchants who help us shape HeroPass from day one.

  • Priority Launch Visibility

    Front-row placement when HeroPass goes live to members.

  • Exclusive Launch Campaigns

    Curated campaigns co-designed with the HeroPass team.

  • Direct Product Feedback

    A direct line to the team building HeroPass.

  • Early Feature Access

    First to try new tools, before wider rollout.

  • Dedicated Onboarding

    A partner manager guides you end-to-end.

  • Verified Merchant Badge

    A trust mark members can recognise instantly.

Pilot Application

Become a founding
merchant partner.

Tell us about your business and we’ll contact you to discuss the pilot program.

FAQ

Questions,
answered.

Still curious? Write to us at partnerships@heropass.in.

  • HeroPass is India's verified membership platform built exclusively for frontline professionals — connecting them with businesses through exclusive offers and meaningful partnerships.

  • Any business that wants to serve verified frontline professionals — from cafes and salons to hotels, gyms and healthcare providers. During pilot, we onboard a curated set of founding partners.

  • The pilot is designed to be a partnership, not a transaction. We'll walk you through the details on the intro call — there are no hidden fees to apply.

  • Typically a couple of weeks from application to your first live offer, depending on your team's pace and verification checks.

  • Every HeroPass member is verified against professional credentials before they can access merchant offers — that's the promise we make to you.

  • Absolutely. You design your own offers and campaigns. Our team is available to help you shape them so they land well with members.

Let’s build something meaningful together.

Become one of HeroPass’s founding merchant partners and help us create exclusive experiences for India’s frontline professionals.

Apply as a Pilot MerchantSchedule a Demo